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In-Laws Construction Wins Cornerstone Award
2DiFore Marketing Team develops a web presence that communicates the capabilities of the company and maintains their brand.
With several key goals in mind, this creative website addresses each aspect with a focus on branding. Builders rely on referrals and satisfied customers to maintain a successful business. Focusing on this point in the design process, each page provides answers visitors would have while visiting the site. Leveraging this marketing tool for new business, the site illustrates the services In-Laws Construction offers, how others value the services provided, and how to contact In-Laws Construction.
Depicting the In-Laws Construction logo and contact information prominently on the home page and consistently and throughout the site was imperative. The presentation of this information is appealing, using the appropriate balance of space, color and imagery. The logo jumps off its background for easy reading and the viewer’s eyes are directly drawn to the contrasting colors.
Another key goal of the site was to keep navigation simple and ensure that all of the sub-level pages were accessible through no more than 2 clicks. Strong marketers know that you have less than a minute to get the attention of a prospect, and then need to provide enough information to bring them to the next step in the process. Each page offers the same navigational bars, along the top and side, and the logo offers a link back to the home page from any position on the site.
A builder’s project portfolio speaks volumes to his current workload and the range of services provided. The online project portfolio allows visitors to browse through pictures of projects at their own pace, or through an automated slide-show. This maintains the ease of navigation as well as providing a great view of the builder’s projects. The project portfolio is also updated regularly to encourage recurring visits from both current and future customers.
Validating In-Laws Construction’s professionalism, testimonials are displayed throughout the site, and links to key trade organizations are also featured. These connect In-Laws Construction to groups such as the NAHB, HBRANH, and the local area builders chapter, SNHHBRA (Southern NH area), further demonstrating a commitment to the longevity of In-Laws Construction as a business. Promoting active participation in the construction industry further communicates an additional level of confidence for our prospects in In-Laws Construction as a viable entity. |
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Testimonials
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Hi Dianne,
Just a note to let you know my 10-minute showcase presentation today was a great success.
Tom Shields, whom I copied on this message, is my life coach and has helped me achieve much of my recent progress (the last 6-7 years). He requested a report on today's presentation; his receipt of a copy of this message accomplishes that.
With the help you provided I think I "hit the market (at least BNI Wolf Pack) with my most powerful swing". (Tom, Dianne is the marketing consultant I mentioned in our last talk who helped me prepare my presentation. The phrase in quotes is her slogan - she is a golfer and likes to use golf metaphors in her work).
Dianne, thank you so much for your help in putting this together. Many people complimented me on the presentation and everyone present at today's meeting knows of your hand in it.
Hope you are enjoying your travels. See you when you return. Happy New Year.
John B. Stevens
Unity Consulting
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Hi Dianne,
The response I received from so many people yesterday after the newsletter went out was great. I heard from a long time client who now wants me to come over and do something for her master bedroom and another friend who received the newsletter who caught me at the field last night to ask me if I could do some roman shades for her. So I just wanted everyone to know that this is going to work and help us all.
So thanks for the hard work Dianne. I promise to be better about getting you the info in a more timely fashion next time.
Mitzi
Mitzi’s Window Fashions & Interiors |
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'2DiFore Marketing Solutions is appropriately named. I’d always had a plan in mind for what I wanted to accomplish in terms of marketing, but it always ranked secondary to other business objectives. Working with them helps me feel in control of my brand and promotional activities, by actively participating in the plans, but turning over all of the execution to them. They take the time to meet with me, help me outline and refine specific goals for marketing, determine how to meet those objectives, understand our market and our business, and work within my budget. We are getting great results.'
Shawn Walsh
President
Paradigm Computer Consulting LLC
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'2DiFore Marketing Solutions helps me stay focused on my remodeling business. I’ve had full-time staff on board in marketing roles in the past, and this is working as well for my business in that we have something in the works every month, without the cost of permanent employees. I’m in touch regularly with my previous customers. I’m also communicating more with my network of colleagues who are in a position to refer new customers to my business. They are helping me with targeted marketing messages and consistent branding for my company. What’s also been nice for me is to have an educated resource to tap when new marketing opportunities arise. I like to take advantage of new ideas and marketing ideas, and am more confident in having 2DiFore assess the value and potential return on my investment.'
Francis Gavin
President
Gavin Remodeling
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'My flooring business has operated successfully since its launch. Until recently, we never needed to aggressively go out looking for business. This economy not only hit us directly, but we’re also feeling a drop in the number of projects that filter through to us from other contractors. I’ve been in business long enough to understand that marketing is the key to filling these current gaps and continuing our forward momentum at this time. 2DiFore is creative in how we reach out to the market, and aware of my budget requirements at the same time. They have made great recommendations for reaching the specific customers that are appropriate for my business. They have been working from a marketing calendar that will fill my pipeline for this year, and help me build a database of partners that will keep me busy in the years to come. And I will add that they are really easy to work with. '
Steven Cimmino
President
A+ Interiors Floor Covering LLC
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'In my opinion, what’s great about working with 2DiFore is that they listen and think creatively on their feet. I’ve been pretty vocal with ideas and suggestions and it’s clear to me that they incorporate that feedback within their responses, and within our working relationship. We are exploring new ideas monthly that they don’t take lightly. Clear thoughts and strategic planning are a part of how they operate. Once our direction is set, I rely on them to keep me focused, and to keep our marketing calendar on schedule. Neither are easy tasks and I commend their attention to every detail.'
Greg Rehm
President
Liberty Hill Construction
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